Análisis del negocio digital por The Economist
Social networking will become a ubiquitous feature of online life. That does not mean it is a business A LARGE but long-in-the-tooth technology company hoping to become a bigger force in online advertising buys a small start-up in a sector that everybody agrees is the next big thing. A decade ago, this was Microsoft buying … Seguir leyendo
Behavioral Targeting: The New Killer App for Research
Published: January 22, 2007NEW YORK (AdAge.com) — Behavioral targeting is poised for a $1.5 billion year, according to eMarketer. And it makes sense: While the medium is seeing an influx of new dollars, there’s a finite amount of premium contextual inventory for marketers to buy. Behavioral targeting is a way to sell more people-targeted advertising … Seguir leyendo
The Cluetrain Manifesto – Manifesto Online 1999
El Cluetrain Manifesto es una proclama online desarrollada en el 2001 por Chris Locke, Doc Searls and David Weinberger. Son 95 thesis IMPERDIBLES. Sobre el nuevo consumidor y el nuevo ambiente de los negocios (hacer click en el titulo para acceder a las 95 tesis). When we created Cluetrain.com in April, 1999, it kicked up … Seguir leyendo
di Paola | Márquez 