Reichheld Under Attach: Se pudrió todo

Posted by Néstor Márquez on agosto 11, 2007 · 3 comentarios 

El padre de la Lealtad Fredderick Reichheld (The Loaylty Effect) pateo el tablero, salio a promover su NPS (NET PROMOTER SCORE), como la mejor medida de satisfacción de cliente y lo planteo extensamente en su libro THE ULTIMATE QUESTION). Pero parece que se le fue la mano. Lo estan acusando de una metodología «poco robusta» … Seguir leyendo →

Categoría loyalty

CRM Trends

Posted by Néstor Márquez on May 23, 2007 · 1 comentario 

Customer Relationship Management (CRM) Professionals are visionaries. Passionate in the search for innovative ideas and dedicated to the marketing journey of discovery. CRMTrends is dedicated to providing guides and links to CRM best practices for marketing professionals who are moving toward a customer centric goal – often visible to us, but invisible to those around … Seguir leyendo →

Categoría customer centric, loyalty, resources

Loyalty Census from COLLOQUY Shows Membership in U.S. Loyalty Rewards Programs

Posted by Néstor Márquez on May 17, 2007 · Deja un comentario 

COLLOQUY’s landmark census results are based on information obtained from over 1,000 loyalty program sources, including company press releases, program web sites, shareholder annual reports, research reports, third party publications and confidential interviews. Business sectors covered in the census are Airlines, Financial Services, Hotel, Restaurant, Gaming, Grocery, Retail Fuel, Specialty Retail, Drug and Discount Stores, … Seguir leyendo →

Categoría loyalty, report

Estas utilizando el mejor programa de recompensas? Are you using the best rewards program?

Posted by Néstor Márquez on enero 19, 2006 · Deja un comentario 

Via ProBargainHunter.com: Becky at CompareRewards has compiled an excellent comparison review of shopping rewards programs. These would be web sites like EBates and FatWallet that give you cash back on purchases you make through them. The review covers a total of 17 programs and compares what they pay at 155 merchants. Here is a quick … Seguir leyendo →

Categoría loyalty, rewards