Por el 2003, un grupo de agencias creativas (lideradas por glue de Londres, Profero y Wheel) plantearon la necesidad de ver un nuevo premio para celebrar la mejor creatividad digital en UK. Se acercaron al IAB con la idea de crear un premio mensual e el que las cosas que estén mas en la “frontera” y con mayor nivel de innovación sean reconocidas dentro del sector de la publicidad online. Asi nació el Creative Showcase.
Es importantisimo que revisemos el Show Case ya que aparecen cosas bien interesantes.
Nestor
Vean el ganador de este mes, tarda unos segundos pero vale la pena, creo que se les va a hacer algo en la pancita (como a mi) cuando lo ejecuten:
Creative Agency:glue London
Media Agency:
Campaign Type: Rich Media
Live date: Sep 2007 – Nov 2007
Contact: emma@gluelondon.com
http://www.gluelondon.com/viewwork/royalmarines_recruitment_2007_camouflage.html
Campaign Information
It’s well known that no other armed forces training course is as tough as the Royal Marine’s. Success though, is as much due to strength of character as to physical fitness or intelligence.
The idea behind 2007 Royal Marines recruitment campaign is that you can make it if you have the right state of mind.
Meet any serving Royal Marine Commando and you’ll find they have that unique commando spirit – steely determination, patience, enterprise, discipline in all conditions, understated confidence and interestingly, a dry sense of humour to help get them through some fiercely intense combat situations.
All the ads here use bespoke video shot specifically for the formats. Same goes for the sound design.
Obviously our budget didn’t quite stretch to visiting jungles and snowy mountain ranges (not for want of trying) so we did a lot of in-house post production on all of them.
Si haces click en el titulo veras la nota completa. Customer & Relationships.
